000 00776cam a22002291 4500
001 8938736
003 BD-DhUL
005 20161221191140.0
008 720215s1966 ohua b 000 0 eng
010 _a 66014396
040 _aDLC
_cODaWU
_dOCoLC
_dDLC
_dBD-DhUL
082 _a658.8
_bFIM
100 1 _aField, George Albert.
_d1918-
245 1 0 _aMarketing management :
_ba behavioral systems approach /
_cGeorge A. Field, John Douglas and Lawrence X. Tarpey.
260 _aColumbus, Ohio :
_bC. E. Merrill Books,
_c1966.
300 _axiv, 619 p. ;
_c23 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xManagement.
700 1 _aDouglas, John,
_d1929-
_ejoint author.
700 1 _aTarpey, Lawrence X.,
_ejoint author.
942 _2ddc
_cBK
999 _c140432
_d140432