| 000 | 00883cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 14142005 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221191629.0 | ||
| 008 | 051015s2006 njua b 001 0 eng | ||
| 010 | _a 2005056170 | ||
| 020 | _a047175529X (pbk. : alk. paper) | ||
| 020 | _a9780471755296 | ||
| 035 | _a(OCoLC)ocm62118475 | ||
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_aHF5415.13 _b.C6348 2006 |
| 082 | 0 | 0 |
_a658.8 _222 _bCOM |
| 100 | 1 |
_aCohen, William A. _d1937- |
|
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A. Cohen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bJ. Wiley & Sons, _cc2006. |
||
| 300 |
_axviii, 350 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 345-346) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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