000 00611cam a2200217 4500
001 4128075
003 BD-DhUL
005 20161221192426.0
008 720526s1972 nyua b 001 0 eng
010 _a 76182933
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bDAM
100 1 _aDavis, Kenneth Rexton.
_d1921-
245 0 0 _aMarketing management /
_cKenneth R. Davis.
250 _a3d ed.
260 _aNew York :
_bRonald Press,
_c1972.
300 _axi, 958 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references.
650 0 _aMarketing
_xManagement.
942 _2ddc
_cBK
999 _c140451
_d140451