000 00709cam a22002291 4500
001 2167889
003 BD-DhUL
005 20161221194554.0
008 711124s1964 maua b 000 0 eng
010 _a 64016061
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bBUM
100 1 _aBursk, Edward Collins,
_d1907-
_eed.
245 1 0 _aModern marketing strategy /
_cEdited by Edward C. Bursk [and] John F. Chapman.
260 _aCambridge :
_bHarvard University Press,
_c1964.
300 _axix, 360 p. :
_bill. ;
_c24 cm.
490 0 _aThe Business administrator
504 _aBibliographical footnotes.
650 0 _aMarketing.
700 1 _aChapman, John F.,
_ejoint ed.
942 _2ddc
_cBK
999 _c140472
_d140472