| 000 | 00707cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 3262830 | ||
| 003 | BD-DhUL | ||
| 005 | 20161221194853.0 | ||
| 008 | 820426s1982 ilua b 001 0 eng | ||
| 010 | _a 81082996 | ||
| 020 | _a0256026459 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bCRS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1982. |
||
| 300 |
_axv, 456 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140474 _d140474 |
||