| 000 | 00799cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1426575 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222094200.0 | ||
| 008 | 840403s1985 txua b 001 0 eng | ||
| 010 | _a 84070994 | ||
| 020 | _a0256030553 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bBEC |
| 100 | 1 |
_aBernhardt, Kenneth L. _d1944- |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt and Thomas C. Kinnear. |
| 250 | _a3rd ed. | ||
| 260 |
_aPlano, Tex. : _bBusiness, _c1985. |
||
| 300 |
_axiii, 705 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140525 _d140525 |
||