000 | 00751pam a2200253 a 4500 | ||
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001 | 1005226 | ||
003 | BD-DhUL | ||
005 | 20161222100140.0 | ||
008 | 870618s1988 nyua b 001 0 eng | ||
010 | _a 87017335 | ||
020 | _a0070047219 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
082 | 0 | 0 |
_a658.8 _bBEM |
100 | 1 | _aBennett, Peter D. | |
245 | 1 | 0 |
_aMarketing / _cPeter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. |
260 |
_aNew York : _bMcGraw-Hill, _cc1988. |
||
300 |
_axxvii, 763 p. : _bill. ; _c26 cm. |
||
490 | 0 | _aMcGraw-Hill series in marketing. | |
504 | _aIncludes bibliographies and indexes. | ||
650 | 0 | _aMarketing. | |
700 | 1 | _aLamm, Robert P. | |
700 | 1 | _aFry, Robert A. | |
942 |
_2ddc _cBK |
||
999 |
_c140544 _d140544 |