000 00751pam a2200253 a 4500
001 1005226
003 BD-DhUL
005 20161222100140.0
008 870618s1988 nyua b 001 0 eng
010 _a 87017335
020 _a0070047219
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bBEM
100 1 _aBennett, Peter D.
245 1 0 _aMarketing /
_cPeter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
260 _aNew York :
_bMcGraw-Hill,
_cc1988.
300 _axxvii, 763 p. :
_bill. ;
_c26 cm.
490 0 _aMcGraw-Hill series in marketing.
504 _aIncludes bibliographies and indexes.
650 0 _aMarketing.
700 1 _aLamm, Robert P.
700 1 _aFry, Robert A.
942 _2ddc
_cBK
999 _c140544
_d140544