| 000 | 00896pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 690294 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222100721.0 | ||
| 008 | 960423s1997 ilua b 001 0 eng | ||
| 010 | _a 96021378 | ||
| 020 | _a0256189684 | ||
| 040 |
_aDLC _cBD-DhUL _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.M29474 1997 |
| 082 | 0 | 0 |
_a658.8 _220 _bBEM |
| 245 | 0 | 0 |
_aMarketing / _cEric N. Berkowitz ... [et al.]. |
| 250 | _a5th ed. | ||
| 260 |
_aChicago, Ill. : _bIrwin, _cc1997. |
||
| 300 |
_axxxii, 736 p. : _bcol. ill. ; _c29 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 674-695) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBerkowitz, Eric N. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 955 | _apc19 to sa00 04-24-96; sc11 04-25-96; sc17 04-29-96; sc02 05-01-96; CIP ver. sc20 09-06-96 | ||
| 999 |
_c140550 _d140550 |
||