000			02004cam a2200373 i 4500
001			17816876
003			BD-DhUL
005			20161222102619.0
008			130718s2014 njua 001 0 eng
010			_a 2013028806
020			_a9781118582862 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC _dBD-DhUL
042			_apcc
050	0	0	_aHF5415.13 _b.A23 2014
082	0	0	_a658.8 _bAAS
100	1		_aAaker, David A.
245	1	0	_aStrategic market management / _cDavid A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley.
250			_aTenth edition.
264		1	_aNew Jersey : _bWiley, _c2014.
300			_aix, 326 p. : _bill. ; _c24 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
365			_aGBP _b147.95
500			_aIncludes index.
520			_a"Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"-- _cProvided by publisher.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
650		7	_aBUSINESS & ECONOMICS / Marketing / General. _2bisacsh
776	0	8	_iOnline version: _aAaker, David A. _tStrategic market management _bTenth edition. _dHoboken, New Jersey : Wiley, [2014] _z9781118805213 _w(DLC) 2013029527
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
955			_brm07 2013-07-18 _irm07 2013-07-18 (telework) ONIX to Dewey _axn08 2014-01-24 1 copy rec'd., to CIP ver.
999			_c140574 _d140574