| 000 | 00709pam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 2941109 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222141545.0 | ||
| 008 | 900308s1991 maua b 001 0 eng | ||
| 020 | _a0201510448 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.802 _bCEO |
| 100 | 1 | _aCespedes, Frank V. | |
| 245 | 1 | 0 |
_aOrganizing and implementing the marketing effort : _btext and cases / _cFrank V. Cespedes. |
| 260 |
_aReading, Mass. : _bAddison-Wesley, _cc1991. |
||
| 300 |
_axiii, 818 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aSales management _vCase studies. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140760 _d140760 |
||