000			00990cam a2200277 a 4500
001			4906302
003			BD-DhUL
005			20161222142321.0
008			940518s1995 nyua 001 0 eng
010			_a 94021282
020			_a0070460329 : _c$44.95
040			_aDLC _cDLC _dBD-DhUL
050	0	0	_aHF5415.126 _b.N37 1995
082			_a658.8 _bNAD
100	1		_aNash, Edward L.
245	1	0	_aDirect marketing : _bstrategy, planning, execution / _cEdward L. Nash.
250			_a3rd ed.
260			_aNew York : _bMcGraw-Hill, _cc1995.
300			_axxvi, 477 p. : _bill. ; _c24 cm.
500			_aIncludes index.
650		0	_aDirect marketing.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0602/94021282-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0602/94021282-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0602/94021282-t.html
942			_2ddc _cBK
999			_c140769 _d140769