| 000 | 00779pam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 4260829 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222142758.0 | ||
| 008 | 841120s1985 nyua b 001 0 eng | ||
| 010 | _a 84026983 | ||
| 020 | _a0471812625 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.802 _bHAD |
| 100 | 1 | _aHaley, Russell I. | |
| 245 | 1 | 0 |
_aDeveloping effective communications strategy : _ba benefit segmentation approach / _cRussell I. Haley. |
| 260 |
_aNew York : _bWiley, _c1985. |
||
| 300 |
_axii, 510 p. : _bill. ; _c23 cm. |
||
| 440 | 0 |
_aRonald series on marketing management, _x0275-875X |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarket segmentation. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140777 _d140777 |
||