| 000 | 00708nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 3753148 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222142914.0 | ||
| 008 | 830419s1983 ilua b 000 0 eng | ||
| 020 | _a0256029369 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.802 _bCRS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing cases and applications / _cDavid W. Cravens and Charles W. Lamb, Jr. |
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1983. |
||
| 300 |
_axix, 648 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 700 | 1 | _aLamb, Charles W. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140779 _d140779 |
||