| 000 | 00985cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | 3163551 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222142932.0 | ||
| 008 | 760727s1976 ilua b 000 0 eng | ||
| 010 | _a 75043166 | ||
| 020 | _a025601843X | ||
| 040 |
_aDLC _cBD-DhUL _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.M353 |
| 082 | 0 | 0 |
_a658.835 _bWOM |
| 245 | 0 | 0 |
_aMarketing management perspectives and applications / _cedited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens. |
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1976. |
||
| 300 |
_axi, 433 p. : _bill. ; _c23 cm. |
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| 500 | _a"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making." | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 700 | 1 | _aWoodruff, Robert B. | |
| 700 | 1 | _aHills, Gerald E. | |
| 700 | 1 | _aCravens, David W. | |
| 906 |
_a7 _bcbc _corignew _d2 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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| 999 |
_c140781 _d140781 |
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