| 000 | 00845cam a22002651 4500 | ||
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| 001 | 7034351 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222143152.0 | ||
| 008 | 720218s1963 nyua b 001 0 eng | ||
| 010 | _a 62019764 | ||
| 015 | _aGB64-14585 | ||
| 040 |
_aDLC _cODaWU _dOCoLC _dUk _dDLC _dBD-DhUL |
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| 042 | _apremarc | ||
| 082 |
_a658.8 _bLUM |
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| 100 | 1 |
_aLucas, Darrell Blaine. _d1902- |
|
| 245 | 1 | 0 |
_aMeasuring advertising effectiveness / _cDarrell Blaine Lucas and Steuart Henderson Britt. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1963. |
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| 300 |
_a399 p. : _bill. ; _c23 cm. |
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| 440 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 500 | _aincludes index. | ||
| 504 | _aIncludes bibliography. | ||
| 650 | 0 |
_aAdvertising _zUnited States. |
|
| 700 | 1 |
_aBritt, Steuart Henderson, _d1907- _ejoint author. |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c140782 _d140782 |
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