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| 001 | 4047188 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222143248.0 | ||
| 008 | 990216s2000 maua b 001 0 eng | ||
| 010 | _a 99010060 | ||
| 020 | _a0070275432 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.802 _bCRS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _cc2000. |
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| 300 |
_axvi, 752 p. : _bill. ; _c25 cm. |
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| 440 | 4 | _aThe Irwin/McGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c140784 _d140784 |
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