| 000 | 01001cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 17231788 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222143441.0 | ||
| 008 | 120329s2013 nyua b 001 0 eng | ||
| 020 | _a9780078028908 | ||
| 020 | _a0078028906 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.802 _bCRS |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens and Nigel F. Piercy. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2013. |
||
| 300 |
_axviii, 653 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1408/2012012653-t.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140786 _d140786 |
||