000 00851nam a22002655a 4500
001 154918
003 BD-DhUL
005 20161222144045.0
008 971007s1997 enk 001 0 eng d
010 _a 98115315
020 _a075062244X (pbk.)
040 _aUkNcU
_cUkNcU
_dDLC
_dBD-DhUL
082 _a658.802
_bWIS
100 1 _aWilson, R. M. S.
_q(Richard Malcolm Sano)
245 1 0 _aStrategic marketing management :
_bplanning, implementation, and control /
_cRichard M.S. Wilson and Colin Gilligan.
250 _a2nd ed.
260 _aOxford, England :
_bButterworth-Heinemann,
_c1997.
300 _axx, 827 p. :
_bill. ;
_c29 cm.
490 1 _aThe Marketing series
500 _aincludes index.
650 0 _aMarketing
_xManagement.
700 1 _aGilligan, Colin.
830 0 _aMarketing series (London, England)
942 _2ddc
_cBK
999 _c140793
_d140793