| 000 | 00770nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 2424806 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222144333.0 | ||
| 008 | 881017s1988 ilua b 001 0 eng | ||
| 010 | _a 87082171 | ||
| 020 | _a0256060096 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bMCE |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy and William D. Perreault. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1988. |
||
| 300 |
_axvi, 512 p. : _bill. ; _c24 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 475-491. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aPerreault, William D. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140798 _d140798 |
||