| 000 | 00687cam a2200229 i 4500 | ||
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| 001 | 1777969 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222145610.0 | ||
| 008 | 780524s1978 ilua b 001 0 eng | ||
| 010 | _a 77088299 | ||
| 020 | _a0256020485 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.8 _bMCB |
| 100 | 1 |
_aMcCarthy, E. Jerome. _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1978. |
||
| 300 |
_axix, 767 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140814 _d140814 |
||