| 000 | 00726cam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 3719377 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222150052.0 | ||
| 008 | 820326s1978 ilua b 001 0 eng | ||
| 010 | _a 80085240 | ||
| 020 | _a0256025339 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bMCB |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome). |
|
| 245 | 1 | 0 |
_aBasic marketing / _cE. Jerome McCarthy, Stanley J. Shapiro |
| 250 | _a2nd canadian ed. | ||
| 260 |
_aHomewood, Ill. : _bI.D. Irwin, _c1978. |
||
| 300 |
_axix, 762 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aShapiro, Stanley J. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140824 _d140824 |
||