000			02140cam a2200277 a 4500
001			16708047
003			BD-DhUL
005			20161222150755.0
008			110325s2011 njua 001 0 eng
020			_a9781118027233
040			_aDLC _cDLC _dDLC _dBD-DhUL
082	0	0	_a658.8 _bSTL
100	1		_aStelzner, Michael A.
245	1	0	_aLaunch : _bhow to quickly propel your business beyond the competition / _cMichael A. Stelzner.
260			_aHoboken, N.J. : _bJohn Wiley, _cc2011.
300			_axv, 255 p. : _bill. ; _c24 cm.
500			_aIncludes index.
520			_a"Successful marketers share something in common-they produce engaging and interesting content that meets the insatiable demand for "how to" information. The best marketers don't need to sell themselves; instead, they demonstrate their expertise by the content they produce, the ideas they showcase, the success stories they share, and the people they attract. By giving a platform to other successful peers, marketers can build strategic alliances, quickly grow a large following, and dominate their industry. The book teaches how to successfully build your own platform through content marketing while praising and working with competitors. It teaches skills that when applied, will cause peers and industry power players to seek opportunities to partner with your business. The book explains how to(a) create excellent content OR talk about excellent content,(b) get content in front of the right people,(c) capture names and grow a following,(d) use leverage to build partnerships and relationships,(e) sell, and(f) repeat the process.Following a combination of the methods outlined in this book will bring you both a large community of potential customers as well as an understanding of how to best sell and promote yourself to this valuable group"-- _cProvided by publisher.
650		0	_aMarketing.
650		0	_aMarketing _xManagement.
650		0	_aCustomer relations _xManagement.
650		0	_aBusiness networks _xManagement.
650		0	_aIndustrial promotion.
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh.
942			_2ddc _cBK
999			_c140834 _d140834