| 000 | 00875cam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 2772163 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222150826.0 | ||
| 008 | 800910s1981 okua b 001 0 eng | ||
| 010 | _a 80022637 | ||
| 020 |
_a0878141464 : _c$12.95 |
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| 040 |
_aDLC _cDLC _dDLC _dOCoLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5415 _b.G655 1981 |
| 082 | 0 | 0 |
_a658.8 _219 _bTHG |
| 245 | 0 | 4 |
_aThe Great writings in marketing : _bselected readings together with the authors' own retrospective commentaries / _c[compiled by] Howard A. Thompson. |
| 250 | _a2d ed. | ||
| 260 |
_aTulsa, Okla. : _bPennWell Pub. Co., _cc1981. |
||
| 300 |
_axiii, 682 p. : _bill. ; _c23 cm. |
||
| 440 | 4 | _aThe PennWell marketing and management series | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aThompson, Howard Arthur, _d1931- |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c140835 _d140835 |
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