000			01632cam a22002654a 4500
001			6956186
003			BD-DhUL
005			20161222151027.0
008			080915s2009 njua b 001 0 eng
020			_a9780136154402
020			_a0136154409 (alk. paper)
024			_a99932003156
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dOrLoB-B _dBD-DhUL
082	0	0	_a658.8 _bSTE
100	1		_aStrauss, Judy.
245	1	0	_aE-marketing / _cJudy Strauss and Raymond Frost.
250			_a5th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009.
300			_axxi, 430 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
520	1		_a"This edition focuses more on e-marketing strategy and features seven new chapter-opening vignettes, many new screen images, and updated "Let's Get Technical" boxes. Significant new topics covered include Web analytics, engagement metrics, virtual worlds, location marketing online, and an entire new chapter and appendix on the social media (including search marketing). The authors also propose a new way of looking at physical and digital media and suggest that the terms offline/online and traditional/non-traditional media no longer work." "The book retains the strong global and legal coverage and cutting-edge material that has made it a market leader since the first edition, in 1997. This long-term perspective on e-marketing strategies gives this book a competitive advantage not realized in other books in this field."--BOOK JACKET.
650		0	_aInternet marketing.
700	1		_aFrost, Raymond.
942			_2ddc _cBK
999			_c140839 _d140839