000 01070cam a2200277 a 4500
001 652925
003 BD-DhUL
005 20161222151200.0
008 940713s1994 nyuaf 000 0 eng
010 _a 94022778
020 _a0814779654
040 _aDLC
_cBD-DhUL
_dDLC
050 0 0 _aHF5823
_b.B7157 1994
082 0 0 _a658.827
_220
_bBRA
245 0 0 _aBrand power /
_cedited by Paul Stobart.
260 _aWashington Square, N.Y. :
_bNew York University Press,
_cc1994.
300 _axvi, 255 p., [24] p. of plates :
_bill. (some col.) ;
_c25 cm.
650 0 0 _aAdvertising
_xBrand name products.
650 0 0 _aBranding (Marketing)
700 1 _aStobart, Paul.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0807/94022778-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0807/94022778-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
955 _apc03 to sa00 07-13-94; se55 07-15-94; se15 07-18-94; se50 07-19-94; CIP ver. pv06 12-13-94
999 _c140840
_d140840