000 | 00902cam a2200289 i 4500 | ||
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001 | 357638 | ||
003 | BD-DhUL | ||
005 | 20161222151225.0 | ||
008 | 770113s1977 nyua 001 0 eng | ||
010 | _a 77000488 | ||
020 | _a0070608350 | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
050 | 0 | 0 |
_aHF5415 _b.P724 1977 |
082 | 0 | 0 |
_a658.8 _bSTP |
245 | 0 | 0 |
_aProblems in marketing / _cSteven H. Star ... [et al.]. |
250 | _a5th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc1977. |
||
300 |
_axii, 851 p. : _bill. ; _c25 cm. |
||
490 | 0 | _aMcGraw-Hill series in marketing | |
500 | _aFirst-2d ed. by M. P. McNair and others. | ||
500 | _aIncludes index. | ||
650 | 0 |
_aMarketing _vCase studies. |
|
650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
700 | 1 | _aStar, Steven H. | |
700 | 1 |
_aMcNair, Malcolm P. _q(Malcolm Perrine), _d1894-1985. _tProblems in marketing. |
|
942 |
_2ddc _cBK |
||
999 |
_c140842 _d140842 |