000 00902cam a2200289 i 4500
001 357638
003 BD-DhUL
005 20161222151225.0
008 770113s1977 nyua 001 0 eng
010 _a 77000488
020 _a0070608350
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415
_b.P724 1977
082 0 0 _a658.8
_bSTP
245 0 0 _aProblems in marketing /
_cSteven H. Star ... [et al.].
250 _a5th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1977.
300 _axii, 851 p. :
_bill. ;
_c25 cm.
490 0 _aMcGraw-Hill series in marketing
500 _aFirst-2d ed. by M. P. McNair and others.
500 _aIncludes index.
650 0 _aMarketing
_vCase studies.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aStar, Steven H.
700 1 _aMcNair, Malcolm P.
_q(Malcolm Perrine),
_d1894-1985.
_tProblems in marketing.
942 _2ddc
_cBK
999 _c140842
_d140842