000 00885pam a2200265 a 4500
001 580266
003 BD-DhUL
005 20161222151441.0
008 900927s1991 ilua b 001 0 eng
010 _a 90019758
020 _a0256093237
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bMCE
100 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
245 1 0 _aEssentials of marketing /
_cE. Jerome McCarthy and William D. Perreault, Jr.
250 _a5th ed.
260 _aHomewood, Ill. :
_bIrwin,
_cc1991.
300 _axvii, 526 p. :
_bill. ;
_c26 cm.
490 0 _aIrwin series in marketing.
504 _aIncludes bibliographical references (p. 487-506) and indexes.
650 0 _aMarketing.
700 1 _aPerreault, William D.
942 _2ddc
_cBK
955 _apc16 to be00 09-27-90; be27 to SCD 09-27-90; fe04 09-28-90; fp22 10-02-90; CIP ver. ep14/ea00
999 _c140848
_d140848