| 000 | 00770pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1405357 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222152247.0 | ||
| 008 | 830228s1984 maua b 001 0 eng | ||
| 010 | _a 83004324 | ||
| 020 | _a0534009719 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.802 _bWES |
| 100 | 1 | _aWeitz, Barton A. | |
| 245 | 1 | 0 |
_aStrategic marketing : _bplanning, implementation, and control / _cBarton A. Weitz and Robin Wensley. |
| 260 |
_aBoston, Mass. : _bKent, _cc1984. |
||
| 300 |
_ax, 500 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aKent series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aWeitz, Barton A. | |
| 700 | 1 |
_aWensley, Robin, _d1944- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140864 _d140864 |
||