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| 001 | 1949793 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222152351.0 | ||
| 008 | 870619s1988 njua b 000 0 eng | ||
| 010 | _a 87018849 | ||
| 020 | _a0135584531 (pbk.) | ||
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_aDLC _cBD-DhUL _dDLC |
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_aHF5415.13 _b.M3524 1988 |
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_a658.8 _219 _bMAR |
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_aMarketing management and strategy : _ba reader / _cedited by Philip Kotler, Keith K. Cox. |
| 250 | _a4th ed. | ||
| 260 |
_aEnglewood Cliffs, NJ : _bPrentice-Hall, _cc1988. |
||
| 300 |
_ax, 406 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aKotler, Philip. | |
| 700 | 1 | _aCox, Keith Kohn. | |
| 906 |
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| 942 |
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