| 000 | 00959cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 3753219 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222152541.0 | ||
| 008 | 830419s1983 iluaf b 001 0 eng | ||
| 010 | _a 82084060 | ||
| 020 | _a025602846X | ||
| 040 |
_aDLC _cDLC _dBD-DhUL |
||
| 050 | 0 | 0 |
_aHF5415 _b.E65 1983 |
| 082 |
_a658.8 _bENP |
||
| 100 | 1 | _aEngel, James F. | |
| 245 | 1 | 0 |
_aPromotional strategy : _bmanaging the marketing communications process / _cJames F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1983. |
||
| 300 |
_axv, 655 p., [4] p. of plates : _bill. (some col.) ; _c25 cm. |
||
| 440 | 0 | _aIrwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aWarshaw, Martin R. | |
| 700 | 1 |
_aKinnear, Thomas C., _d1943- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140871 _d140871 |
||