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| 001 | 3752637 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222152838.0 | ||
| 008 | 840622s1984 ohua b 001 0 eng | ||
| 010 | _a 82062290 | ||
| 020 | _a0538195207 (pbk.) | ||
| 040 |
_aDLC _cBD-DhUL _dDLC |
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| 082 | 0 | 0 |
_a658.8 _219 _bMAR |
| 245 | 0 | 0 |
_aMarketing decision making : _banalytic framework and cases / _cWilliam F. O'Dell ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western Pub. Co., _cc1984. |
||
| 300 |
_avi, 461 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xDecision making _xCase studies. |
|
| 700 | 1 |
_aO'Dell, William F. _q(William Francis), _d1909- |
|
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c140878 _d140878 |
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