| 000 | 00785nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 4208398 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222152850.0 | ||
| 008 | 820701s1982 ilua b 001 0 eng | ||
| 010 | _a 81084883 | ||
| 020 | _a0256026483 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.8 _bMCE |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 245 | 1 | 0 |
_aEssentials of marketing / _cE. Jerome McCarthy with the assistance of Andrew A. Brogowicz. |
| 250 | _aRev. ed. | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1982. |
||
| 300 |
_axvii, 540 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aBrogowicz, Andrew A. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140879 _d140879 |
||