| 000 | 00849cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 15033660 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222153425.0 | ||
| 008 | 071004s2012 enka b 001 0 eng | ||
| 020 | _a9780273706977 | ||
| 020 | _a0273706977 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWK _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.802 _bHOM |
| 100 | 1 | _aHooley, Graham J. | |
| 245 | 1 | 0 |
_aMarketing strategy and competitive positioning / _cGraham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bFT Prentice Hall, _c2012. |
||
| 300 |
_axviii, 614 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aTarget marketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 700 | 1 | _aNicoulaud, Brigitte. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140888 _d140888 |
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