000 | 00762pam a2200253 a 4500 | ||
---|---|---|---|
001 | 548600 | ||
003 | BD-DhUL | ||
005 | 20161222154401.0 | ||
008 | 880714s1988 maua b 001 0 eng | ||
010 | _a 88021428 | ||
020 | _a0875842038 (alk. paper) | ||
040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
050 | 0 | 0 |
_aHF5415 _b.B5243 1988 |
082 | 0 | 0 |
_a658.800723 _bBOM |
100 | 1 | _aBonoma, Thomas V. | |
245 | 1 | 0 |
_aMarketing performance assessment / _cThomas V. Bonoma and Bruce H. Clark. |
260 |
_aBoston : _bHarvard Business School Press, _cc1988. |
||
300 |
_axiv, 202 p. : _bill. ; _c29 cm. |
||
365 |
_aUSD _b23.95 |
||
504 | _aIncludes bibliographies and Index. | ||
650 | 0 |
_aMarketing _xEvaluation. |
|
700 | 1 | _aClark, Bruce H. | |
942 |
_2ddc _cBK |
||
999 |
_c140899 _d140899 |