000 00762pam a2200253 a 4500
001 548600
003 BD-DhUL
005 20161222154401.0
008 880714s1988 maua b 001 0 eng
010 _a 88021428
020 _a0875842038 (alk. paper)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415
_b.B5243 1988
082 0 0 _a658.800723
_bBOM
100 1 _aBonoma, Thomas V.
245 1 0 _aMarketing performance assessment /
_cThomas V. Bonoma and Bruce H. Clark.
260 _aBoston :
_bHarvard Business School Press,
_cc1988.
300 _axiv, 202 p. :
_bill. ;
_c29 cm.
365 _aUSD
_b23.95
504 _aIncludes bibliographies and Index.
650 0 _aMarketing
_xEvaluation.
700 1 _aClark, Bruce H.
942 _2ddc
_cBK
999 _c140899
_d140899