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| 100 | 1 | _aBal, Terry T. | |
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_aMarketing readings : _ban enrichment of concepts / _cTerry T. Ball ... [et al.]. |
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_aProspect Heights, Ill. : _bWaveland Press, _c1979. |
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_axiv, 592 p. : _bill. ; _c24 cm. |
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