| 000 | 00909cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 2503768 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222162035.0 | ||
| 008 | 920414s1993 nyua 001 0 eng | ||
| 010 | _a 92014611 | ||
| 020 | _a0024219320 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.T83 1993 |
| 082 | 0 | 0 |
_a658.835 _220 _bTUM |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method : a text with cases / _cDonald S. Tull, Del I. Hawkins. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bMacmillan ; _aToronto : _bMaxwell Macmillan Canada ; _aNew York : _bMaxwell Macmillan International, _cc1993. |
||
| 300 |
_axviii, 863, [45] p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 | _aHawkins, Del I. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c140947 _d140947 |
||