000 00801pam a2200277 a 4500
001 2437152
003 BD-DhUL
005 20161222162705.0
008 880525s1989 nyua b 001 0 eng
010 _a 88017331
020 _a0471618535
040 _aDLC
_cBD-DhUL
_dDLC
043 _an-us---
050 0 0 _aHF5415.1
_b.Q45 1989
082 0 0 _a658.8
_219
_bQUH
100 1 _aQuelch, John A.
245 1 0 _aHow to market to consumers :
_b10 ways to win /
_cJohn A. Quelch.
260 _aNew York :
_bWiley,
_cc1989.
300 _aix, 224 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
504 _aBibliography: p. 207-214.
650 0 _aMarketing
_zUnited States.
650 0 _aAdvertising
_zUnited States.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c140956
_d140956