000 00691cam a2200241 i 4500
001 1732871
003 BD-DhUL
005 20170808133736.0
008 741003s1975 nyua b 001 0 eng
010 _a 74010309
020 _a002426590X
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
082 0 0 _a658.8
_bWEM
100 1 _aWesting, J. Howard
245 1 0 _aModern marketing thought /
_cJ. Howard Westing and Gerald Albaum.
250 _a3rd ed.
260 _aNew York :
_bMacmillan,
_c1975.
300 _axiii, 525 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aAlbaum, Gerald,
_ejoint ed.
942 _2ddc
_cBK
999 _c140958
_d140958