| 000 | 00781cam a2200253 i 4500 | ||
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| 001 | 4126784 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222163752.0 | ||
| 008 | 761103s1977 caua b 001 0 eng | ||
| 010 | _a 76053773 | ||
| 020 | _a0876204744 | ||
| 040 |
_aDLC _cDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5415.13 _b.G39 1977 |
| 082 | 0 | 0 |
_a658.8 _bGEI |
| 100 | 1 |
_aGelb, Gabriel M., _d1929- _ecomp. |
|
| 245 | 1 | 0 |
_aInsights for marketing management / _cGabriel M. Gelb, Betsy D. Gelb. |
| 250 | _a2d ed. | ||
| 260 |
_aSanta Monica, Calif. : _bGoodyear Pub. Co., _cc1977. |
||
| 300 |
_aviii, 303 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aGelb, Betsy D., _d1935- _ejoint comp. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c140969 _d140969 |
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