000 01475cam a2200361 a 4500
001 11863145
003 BD-DhUL
005 20161222163822.0
008 991208s2000 txua b 001 0 eng
010 _a 99074297
020 _a0030211131
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415.123
_b.S54 2000
082 0 0 _a658.82
_221
_bX2446
100 1 _aShimp, Terence A.
245 1 0 _aAdvertising, promotion & supplemental aspects of integrated marketing communications /
_cTerence A. Shimp.
246 3 _aAdvertising, promotion, and supplemental aspects of integrated marketing communications
246 3 0 _aAdvertising promotion
250 _a5th ed.
260 _aFort Worth :
_bDryden Press,
_cc2000.
300 _axxix, 674 p. :
_bill. (some col.) ;
_c29 cm.
440 4 _aThe Dryden Press series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aCommunication in marketing.
650 0 _aSales promotion.
650 0 _aAdvertising.
650 0 _aDirect marketing.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy1514/99074297-t.html
942 _2ddc
_cBK
955 _ato SSCD pb07 12-08-99; se42 01-10-00; se50 to Dewey 02-16-00; aa19 02-18-2000
999 _c140971
_d140971