| 000 | 00784cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 569311 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222170106.0 | ||
| 008 | 830216s2011 ii a b 001 0 eng | ||
| 010 | _a83000555 | ||
| 020 | _a9788131759394 | ||
| 035 | _a569311 | ||
| 040 |
_aLC _beng _cLC _dNUN _dBD-DhUL |
||
| 082 | 0 | 4 |
_a658.8 _bLOS |
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _btext, cases & readings / _cChristopher H. Lovelock. |
| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi : _bPearson, _c2011. |
||
| 300 |
_axxi, 683 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aPrentice-Hall series in marketing | |
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141005 _d141005 |
||