000			01367cam a2200337 a 4500
001			1660343
003			BD-DhUL
005			20161222170222.0
008			970321s1997 cau b 001 0 eng
010			_a97010585
020			_a0803993838 _qUSpb _qalkaline paper _qpaperback
020			_a080399382X _qUShb _qalkaline paper _qcloth
020			_a817036633X _qIndiahb
020			_a8170366348 _qIndiapb
035			_a1660343
040			_aTOC _beng _cBD-DhUL
043			_aa-ii---
082	0	0	_a658.8 _221 _bPAM
100	1		_aPanwar, J. S., _d1948-
245	1	0	_aMarketing in the new era : _bcombating competition in a globalizing economy / _cJ.S. Panwar.
260			_aThousand Oaks, Calif. : _bSage Publications, _c1997.
263			_a9707
300			_a277p. : _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands.
650		0	_aMarketing.
650		0	_aMarketing _zIndia.
650		0	_aCompetition, International.
942			_2ddc _cBK
984			_aANL _cYY 658.800954 P198
999			_c141009 _d141009