000 00688pam a2200229 i 4500
001 359632
003 BD-DhUL
005 20161222172726.0
008 770617s1978 njua b 001 0 eng
010 _a 77024308
020 _a0135582059
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
050 0 0 _aHF5415
_b.N47
082 0 0 _a658.8
_bNIM
100 1 _aNickels, William G.
245 1 0 _aMarketing principles :
_ba broadened concept of marketing /
_cWilliam G. Nickels.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1978.
300 _axvi, 576 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
942 _2ddc
_cBK
999 _c141037
_d141037