| 000 | 00792nam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 818127 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222173602.0 | ||
| 008 | 770714s1977 ilua b 001 0 eng | ||
| 010 | _a 76028885 | ||
| 020 | _a0256018383 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 082 | 0 | 0 |
_a658.83 _bBOM |
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cHarper W. Boyd, Ralph Westfall and Stanley F. Stasch. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1977. |
||
| 300 |
_axii, 692 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aWestfall, Ralph L., _ejoint author. |
|
| 700 | 1 |
_aStasch, Stanley F., _ejoint author. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141054 _d141054 |
||