| 000 | 00714pam a2200241 i 4500 | ||
|---|---|---|---|
| 001 | 3683160 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222174500.0 | ||
| 008 | 781012s1979 nyua b 001 0 eng | ||
| 010 | _a 78023830 | ||
| 020 | _a0060443553 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
||
| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a658.8 _bMCM |
| 100 | 1 | _aMcDaniel, Carl D. | |
| 245 | 1 | 0 |
_aMarketing, an integrated approach / _cCarl McDaniel, Jr. |
| 260 |
_aNew York : _bHarper & Row, _cc1979. |
||
| 300 |
_axiv, 544 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 650 | 0 |
_aMarketing _zUnited States _xCase studies. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141061 _d141061 |
||