| 000 | 00669pam a2200229 i 4500 | ||
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| 001 | 4171665 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222175432.0 | ||
| 008 | 790228s1979 maua b 001 0 eng | ||
| 010 | _a 79011363 | ||
| 020 | _a0316559288 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 082 | 0 | 0 |
_a658.83 _bMCM |
| 100 | 1 |
_aMcGown, K. L. _d1943- |
|
| 245 | 1 | 0 |
_aMarketing research : _btext and cases / _cK.L. McGown. |
| 260 |
_aBoston : _bLittle, _cc1979. |
||
| 300 |
_axiv, 432 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141075 _d141075 |
||