| 000 | 00863cam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 18203628 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222175524.0 | ||
| 008 | 140627s1982 ii a 001 0 eng | ||
| 010 | _a 2014023870 | ||
| 020 | _a9781292092621 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC _dBD-DhUL |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 2016 |
| 082 | 0 | 0 |
_a658.8 _bKOM |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation and control / _cPhilip Kotler and Kevin Lane Keller |
| 250 | _a4th edi. | ||
| 264 | 1 |
_aNew Delhi : _bPrentice-Hall, _c1982. |
|
| 300 |
_a xi, 722 p. : _b ill.; _e24 cm. |
||
| 504 | _aGlossary: p. G.1-G.10 Includes bibliographical references and index | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aManagement. | |
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141077 _d141077 |
||