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| 005 | 20161222181749.0 | ||
| 008 | 061109s2008 maua b 001 0 eng | ||
| 010 | _a 2006938349 | ||
| 020 | _a9780618799701 (hbk. : library ed.) | ||
| 020 | _a0618799702 (hbk. : library ed.) | ||
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_aHF5415 _b.P658 2008 |
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| 100 | 1 |
_aPride, William M., _d1942- |
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| 245 | 1 | 0 |
_aMarketing / _cWilliam M. Pride, O.C. Ferrell. |
| 250 | _a14th ed. | ||
| 260 |
_aBoston : _bHoughton Mifflin Co., _c2008. |
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| 300 |
_a1 v. (various pagings) : _bill. ; _c29 cm. |
||
| 500 | _aRev. ed. of: Marketing : concepts and strategies. 2006. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aFerrell, O. C. | |
| 942 |
_2ddc _cBK |
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