| 000 | 00726cam a2200241 i 4500 | ||
|---|---|---|---|
| 001 | 4597319 | ||
| 003 | BD-DhUL | ||
| 005 | 20161222182037.0 | ||
| 008 | 770210s1977 maua b 001 0 eng | ||
| 010 | _a 76010892 | ||
| 020 | _a039524529X | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-DhUL |
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| 050 | 0 | 0 |
_aHF5415 _b.P658 |
| 082 | 0 | 0 |
_a658.8 _bPRM |
| 100 | 1 |
_aPride, William M., _d1942- |
|
| 245 | 1 | 0 |
_aMarketing : _bbasic concepts and decisions / _cWilliam M. Pride, O. C. Ferrell. |
| 260 |
_aBoston : _bHoughton Mifflin, _cc1977. |
||
| 300 |
_axix, 594 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aFerrell, O. C., _ejoint author. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c141102 _d141102 |
||