000 01178cam a22003254a 4500
001 1655819
003 BD-DhUL
005 20161222183115.0
008 971124s1998 enka bs 001 0 eng
010 _a 97049694
020 _a0471963399 (cloth : alk. paper)
020 _a0471964301 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
_dBD-DhUL
042 _apcc
050 0 0 _aHF5415.13
_b.M695 1998
082 0 0 _a658.800151
_221
_bMOQ
100 1 _aMoutinho, Luiz.
245 1 0 _aQuantitative analysis in marketing management /
_cLuiz Moutinho, Mark Goode, and Fiona Davies.
260 _aChichester ;
_aNew York :
_bJohn Wiley & Sons,
_cc1998 (1999 printing)
300 _ax, 331 p :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement
_xStatistical methods.
650 0 _aMarketing
_xManagement
_xMathematical models.
700 1 _aDavies, Fiona.
700 1 _aGoode, Mark.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley036/97049694.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix07/97049694.html
942 _2ddc
_cBK
984 _agsl
999 _c141117
_d141117